» Case Studies

Houston Dynamo – Case Study

WHAMmobile — Tue, 25 Aug 2009 18:56:13 +0000

The Houston Dynamo SCORED by teaming up with WHAMmobile to develop a SMS campaign to engage fans. What started as purely an outdoor advertising promotion consisting of 72 Posters, 8 Bulletins and an SMS Text to Win grew into a season long engagement. Now Dynamo and WHAMmobile are aiming for 2010, integrating mobile into there entire marketing mix.

English Version:

Spanish Version:

The great benefit of mobile marketing takes place when a user becomes a subscriber to your service. At that point you can advertise and market to your opt-in subscriber again and again sending messages informing them about products, services, promos, upcoming events, and more. The Dynamo utilized a Text to Win promotion in their outdoor advertising to kick off the season and opt-in fans to a subscription list. Well into the season, the Dynamo has nearly 4000 subscribers. The Dynamo has been very successful increasing website traffic and event participation by over 200% when sending broadcast messages to their opt-in subscribers. During the season they have tested SMS campaigns at games as well as TV and radio with exceptional results. WHAMmobile is currently consulting with the Dynamo to develop a mobile strategy incorporated into the entire marketing strategy for the 2010 season. A large part of that strategy is adding mobile as part of the Dynamo’s sponsorship inventory to drive new revenues while exponentially increasing immediate, personal, engagements with their subscribers. In addition to the 4000 subscribers and growing from this season, WHAMmobile predicts the Dynamo will have 30,000 engaged subscribers at the end of the 2010 season.

The Dynamo utilized Mobile Web Pages, Broadcasts, Real Time Notifications, Text to Wins, and Text to Web to increase the interaction with their fans. The Mobile Web Pages consisted of team schedule, event lists, and links to purchase tickets from your phone. The information is available in both English and Spanish. Score with a mobile strategy developed by WHAMmobile. Call us today.

Jones Lang LaSalle – Case Study

WHAMmobile — Tue, 25 Aug 2009 18:44:18 +0000

Objective:

Increase in-store revenue, provide real-time customer feedback, and increase property profile for retailers at Jones Lang LaSalles’ 100+ managed mall properties during holiday shopping in 2008. An SMS campaign and consumer-facing website aimed to drive consumers to specific retailers as well as gather opted-in lists for specific malls.

Deliverable:

WHAMmobile developed a mobile sweepstakes program with numerous special features including mobile alerts, online shopping profiles, trackable coupons, and more so consumers could request deals and specials from their favorite retailers. In-mall call to action gave consumers access to the sweepstakes and offered them savings and deals to participating retailers within a retail mall property. Consumers were then given a login code via text message so they could go online and set preferences to receive ongoing communication with retailers. Participating retailers included Macy’s, Victoria’s Secret, LensCrafters, The Buckle, Hallmark, Bath & Body Works, American Eagle Outfitters, Sears, The Gap, and over 50 others.

Clear Channel Outdoor – Case Study

WHAMmobile — Tue, 25 Aug 2009 18:39:39 +0000

Objective:

Create a suite of mobile marketing solutions that can be bundled with Clear Channel Outdoor’s existing outdoor advertising inventory to help evolve outdoor from a strict CPM offering to a more qualitative product with direct consumer engagement and measurable ROI. Then facilitate and support CCO’s process of introducing mobile to new and existing clients.

Deliverable:

WHAMmobile worked closely with National Executives and Sales Managers to develop a custom mobile outdoor solution so Clear Channel Outdoor can increase ROI for new and existing clients while maintaining its edge as an industry leader in outdoor advertising. WHAMmobile developed target specific sales materials and mobile tools, provides ongoing support and training for Account Executives, and consults alongside Clear Channel Outdoor for clients interested in utilizing mobile in their marketing mix. WHAMmobile has powered mobile outdoor campaigns for Clear Channel Outdoor clients such as Cirque De Soleil, Firestone, The Dish Network, Texas Christian University, Merlin Law Group, Houston Dynamo, Star Casino and many more.