General Service
The Website is generally used by “Users” to interact with User customers (“End Users”) via SMS text messaging. End Users of the service participate through the use of unique keywords that are sent to a string of 5 or 6 numeric characters called a Common Short Code. Specific examples of such services include, but are not limited to, information retrieval via SMS messaging, participation in SMS voting, participation in SMS contests, and SMS coupon retrieval. Keywords are selected during the service setup by the User for use with The Services during the service term. Use of the keyword in no way implies ownership of the keyword. WHAMmobile, Inc. retains ownership of all keywords used with The Service. Use of a User keyword can be revoked at any time, for any reason without liability to user or any other third party. WHAMmobile reserves the right to limit, terminate, or modify The Service at any time without liability to User, User’s agent, or any other third party. By using The Service, you agree that WHAMmobile, Inc. shall not be liable to you for any modification or discontinuance of the Service. 

WHAMmobile, Inc. makes reasonable efforts to provide the Service on a 24/7 basis, but cannot guarantee such service. The Service will be interrupted on occasion for planned and unscheduled maintenance.

Www.84444.com sends and receives SMS messages via supported mobile telecommunication companies and their aggregation agents. While all commercial efforts are used to provide a reliable text service to User, WHAMmobile, Inc. cannot guarantee ultimate delivery of SMS text messages, or timely delivery of SMS text messages and makes no warranty, expressed or implied, that SMS text messages will be delivered to End Users.

Usage Policy
You represent and warrant that:

(A) The owners of the phone numbers used with The Service or that you provide www.WHAMmobile.com or www.mobilemarketingapp.com to which outbound SMS text messages are sent through The Service, have consented and affirmatively “opted-in” to receive such messages.
(B) You agree to include standard opt-out language on all outbound messages “Txt STOP 2 stop” and “Msg&data rates aply”.

(C) You agree to abide by all applicable local, national and international laws and are solely responsible for all acts of omission under your account including the content of messages transmitted through www.whammobile.com or www.mobilemarketingapp.com

(D) You agree to keep your login details and profile and billing information current and confidential and maintain such confidentiality. WHAMmobile, Inc. reserves the right to terminate accounts for any fraudulent, abusive, or illegal activity and you may be reported to appropriate law-enforcement agencies.

(E) You agree to abide by the advertising and usage guidelines set forth by the Mobile Marketing Association’s found at http://www.mmaglobal.com/bestpractices.pdf , including service charge disclaimers in your advertising saying: “Message and Data Rates Apply.”
(F) You warrant that you will adhere to all laws regarding SPAM, including the Federal Can-Spam Act of 2003
(G) You represent and warrant that you are legally authorized and have obtained all necessary regulatory approvals and certificates to provide the services you intend to offer. You further represent and warrant that you will conform to any and all Federal, State and Local laws, rules, regulations, requirements, and/or other standards that are established from time to time by governing bodies and by the mobile carriers and/or the Mobile Marketing Association. 

(H) You agree to use the service for professional use only and agree not to use The Service to:
• Send unsolicited marketing messages (i.e. spam)
• Gather any type of information about End Users or others without their consent
• Mislead others as to the identity of the sender of your messages, by creating a false identity, impersonating the identity of someone/something else or by providing contact details that do not belong to you;
• Transmit, associate or publish any unlawful, racist, harassing, libelous, abusive, threatening, demeaning, libelous, immoral, harmful, vulgar, obscene or otherwise objectionable material of any kind;
• Transmit any material that contains viruses, trojan horses, worm, time bombs, cancel-bots or any other harmful/deleterious programs;
• Transmit any material that may infringe upon the intellectual property rights of third parties including trademarks, copyrights or other rights of publicity;
• Interfere with, or disrupt, networks connected to The Service or violate the regulations, policies or procedures of such networks;
• Attempt to gain unauthorized access to The Service, other accounts, computer systems or networks connected to the Service, through password mining or any other means;
• Interfere with another’s use and enjoyment of The Service; or
• Engage in any other activity deemed by WHAMmobile, Inc. to be a criminal liability or civil penalty/judgment.

Payment and Fees
The Service does not offer premium text service fees to End User customers. Only standard carrier message rates apply to End Users. Charges for use of The Service may include a recurring monthly fee or a pre-paid term-based package. Packages include a disclosed number of text message credits as well as a disclosed number of rights to keywords. Purchased message credits are consumed with each inbound and outbound message processed by The Service and renewed on the billing anniversary date. Package message credits do not carry over from month to month. If monthly allotted message credits reach zero, but the Service requires inbound or outbound messages to be processed, your account will be credited an additional five hundred (500) “Rollover” credits and your billing method on file will be automatically charged fifty ($50) dollars for each instance of credited Rollover credits. Rollover credits, unlike monthly package credits are available for use for up to twelve (12) months. Payment can be in the form of supported credit cards, Check. If you use credit card as your billing method, you consent to have your credit card account charged every thirty (30) days from the date of the original transaction. If you pay by check, a monthly invoice that must be paid before the 30th day anniversary date of your original transaction or your account will not be accessible until payment is received.

Termination/Cancellation of Service
You must provide written notice of cancellation within 29 days of your billing date or you will be charged for the next month of service. There are no refunds for unused message credits, and there are no prorated refunds under any circumstances.

Age Requirements for use of the Service
This Service is available for individuals aged 13 years or older. If you are 13 or older but under the age of 18, you should review these Terms and Conditions with your parent or guardian to make sure that you and your parent or guardian understand these Terms and Conditions.

Electronic Signatures and Contracts
Your use of The Service requires your ability to enter into agreements and/or to make purchases electronically. YOU ACKNOWLEDGE THAT YOUR ELECTRONIC SUBMISSIONS CONSTITUTE YOUR AGREEMENT AND INTENT TO BE BOUND BY AND TO PAY FOR SUCH AGREEMENTS AND PURCHASES. YOUR AGREEMENT AND INTENT TO BE BOUND BY ELECTRONIC SUBMISSIONS APPLIES TO ALL RECORDS RELATING TO ALL TRANSACTIONS YOU ENTER INTO ON THIS SITE, INCLUDING NOTICES OF CANCELLATION, POLICIES, CONTRACTS, AND APPLICATIONS.

System Requirements
Use of The Service requires a compatible device, internet access (fees may apply), and certain software (separate fees may apply), and may require obtaining updates or upgrades from time to time. Because use of The Service involves hardware, software, and Internet access, your ability to use The Service may be affected by the performance of these factors. You acknowledge and agree that such system requirements, which may be changed from time to time, are your responsibility. In light of the foregoing, you are responsible for ensuring the wireless phone/device is compatible. You acknowledge and agree that you will not be entitled to any refund for any Fees you pay for interaction with the system if any part is incompatible with your Device.

Disclaimer of Warranty and Limitations of Liability
WHAMmobile, Inc. expressly disclaims any responsibility or liability for the use of the Services by you.

THE SERVICES, CONTENT, SITE AND ANY SOFTWARE ARE PROVIDED ON AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. UNDER NO CIRCUMSTANCES SHALL WHAMMOBILE, INC> BE LIABLE TO YOU OR ANY USER ON ACCOUNT OF THAT USER’S USE OR MISUSE OF AND RELIANCE ON THE SITE OR SERVICES. SUCH LIMITATION OF LIABILITY SHALL APPLY TO PREVENT RECOVERY OF DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, AND PUNITIVE DAMAGES (EVEN IF WHAMMOBILE, INC. HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES). SUCH LIMITATION OF LIABILITY SHALL APPLY WHETHER THE DAMAGES ARISE FROM USE OR MISUSE OF AND RELIANCE ON THE SITE OR SERVICES, FROM INABILITY TO USE THE SERVICES, OR FROM THE INTERRUPTION, SUSPENSION, OR TERMINATION OF THE SERVICES OR DAMAGES INCURRED BY REASON OF OTHER SERVICES OR GOODS RECEIVED THROUGH OR ADVERTISED ON THE SERVICES. THE FOREGOING DISCLAIMERS, WAIVERS AND LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.

Indemnification
You agree to defend, indemnify, and hold harmless WHAMmobile, Inc. and its subsidiaries and other affiliated companies, and their employees, officers, directors, contractors, licensors, suppliers and agents from any and all fines, penalties, losses, claims, expenses, including reasonable attorney’s fees, and from all liabilities, losses, damages, claims, costs, acts, omissions, or negligence on the part of you, a sub-contractor, your agent or an employee of any one of them that arise from (i) use or misuse of The Service or any person to whom you have granted access to The Service, (ii) your violation of any of these Terms and Conditions, (iii) failure to conform to any Federal, State or Local law, rule, regulation, requirement, and/or any other standard established by such governing bodies including mobile carriers and/or the Mobile Marketing Association, or (iv) any other activity related to your account (including negligent or wrongful conduct). WHAMmobile, Inc. reserves the right, at it own expense, to assume the exclusive defense and control of any matter otherwise subject to defense by you, in which event you will cooperate with WHAMmobile, Inc. and its counsel in the conduct of such defense.

General Release of Liability
All Users and agree to hold harmless and release WHAMmobile, Inc. their respective parent companies, distributors, affiliates, and subsidiaries; the service agencies and independent contractors of any of the above organizations; their respective officers, directors, employees, and agents (including advertising and promotion agencies); and all others associated with the development and execution of this service from any and all liability with respect to or in any way arising from this service.

Your Acceptance of These Terms
By accessing the Website, you signify your assent to the Terms and Conditions. If you do not agree to any of the items listed in the Terms and Conditions, please do not access the Website. You should visit this page periodically, we may, from time to time, update these Terms and Conditions and such changes shall be effectively immediately upon posting on the Website and without further notice to you. Your continued access to the Website following the posting of changes to these Terms and Conditions shall be deemed an acceptance of such changes by you.
Questions/Concerns? 
If you have any questions, comments, or concerns regarding our Terms and Conditions, please contact us.

Many of us are familiar with President Obama’s success utilizing mobile text message marketing when he was blasting out campaign updates to nearly 3 million subscribers.  However, brands have seen great results as well engaging consumers with their products and services.  Coca Cola boasts over a million subscribers that use text message marketing to engage with the My Coke rewards program.  Coca Cola is not alone as Ashley Furniture, Jiffy Lube, Papa Johns, Subway, Best Buy, Village Inn, Arby’s and many other brands are successfully implementing text message marketing campaigns.

Engaging prospects or consumers and subscribing them to your mobile marketing program is just the beginning.  You can continue to deliver consumer friendly ads and wireless marketing by creating creative campaigns of interest to your target audience followed up with incentives for that consumer to engage with you products or services.  Mt. Bachelor Ski Resort in Oregon opt-ed in the subscriber database by providing consumers weather condition updates at the resort.  For many consumers in the area this is a valuable service and information.  Once consumers were opt-ed in to the mobile marketing program the resort sent mobile coupons for discounts to drive increased business.

It is also important to keep in mind that kids and teens are no longer the only active audience for text message marketing. 47% of those utilizing the My Coke rewards mobile program were 35 and older.  This bodes well for text message and mobile marketing as it seems audiences that are typically engaged in traditional marketing channels are welcoming a new experience and opportunity to engage with brands, products, and services.  The Nielsen Company reported at the end of 2008 those 45 and younger are now sending more text messages a month (236) than making phone calls (223).  This isn’t an anomaly, this is the growing trend and year after year text message usage and engagement continues to grow exponentially across all age demographics.

So, does text message marketing work?  You better believe it.  Text message marketing is a great place for your business to reach consumers.  Mobile web, apps, and media are certainly becoming more relevant as billions of dollars are being spent in mobile infrastructure upgrades each year to handle the huge appetite for mobile in the U.S. but text message marketing is already widely adopted.  3 billion texts are sent a day in the U.S. alone.  What is your mobile marketing strategy?

WHAMmobile is a Houston, TX based mobile marketing company and technology firm.

Not all iPhone Apps are created equal.

I am not going to get into the details on whether or not you should develop an iPhone application for your business. I do not know your business well enough to make this recommendation, however I would be happy to consult with you and your team. I am writing this today because I think there is a misconception on what is involved in developing a successful iPhone app and the investment necessary to have a positive impact in your business. I do think it is important to consider that not all apps are created equally. As I mentioned, due to the ever increasing number of apps, we receive many inquiries about app development. I think Apple’s ad campaigns have brain washed us to think that downloading an app to an iPhone is simple and inexpensive therefore developing an app should be as well. This is not the case. It it important to keep in mind that many more iPhone Apps have a 3 star (out of 5) or less user rating than those that have a 3 star or higher rating. I see more and more of these plug and play websites that offer iPhone app solutions at bargain basement prices that are trying to lure us into our desires to build an iPhone app. I won’t hold back when I tell you that these solutions are absolute garbage. These solutions do not provide any valuable research into your brand, products, or service therefore research gathering, requirement planning, or process documentation is not included in your price. They do not understand your business, marketing, advertising, and sales initiatives nor do they care to. They see a market to turn and burn applications but are not delivering you a quality app that is sure to get destroyed by user ratings and ulitmately never downloaded.

Be Prepared to Invest your business.

So, I have totally trashed the guys that aren’t doing anything for you except taking your money and giving you garbage in return, what is my solution? It is simple, be prepared to invest in your business.

iPhone app development projects vary broadly in scope and pricing but I think you will find that a reputable mobile marketing company or software development company might make you raise your eyebrows a bit when they mention the price if are exploring this possibility for the first time. If you simply “want” an iPhone app and don’t have a plan surrounding it’s release, marketing, etc., save your money because users will bash it, no one will download it, and you once that happens your app will never be revived unless you continue to allocate resources for ongoing development. One of the great things about iPhone applications is that you have 75,000 case studies to research.

Find out what your competitors are doing and more importantly do a
user review analysis of applications that are within your industry.
Find out what users like, what they don’t like. After all, apps live and die by the opinion and engagement of the consumer. Do the homework, gather the information, formulate a plan, document everything, develop, don’t forget the marketing/advertising plan surrounding the app, deploy and enjoy.

WHAMmobile is a Houston, TX based mobile marketing company and technology firm that has the experience and desire to assist you with mobilizing your business.

Matthew Whitney
President / CEO

WHAMmobile
5773 Woodway, Suite 180
Houston, TX 77057
866 942-6839

They Replied YES, Now What?

Very often I hear the following, “oh yes, we do texting”, which immediately tells me that mobile marketing was most likely on a check list of initiatives to be crossed off for the year. When this is the case the initiative has poor, if any strategy, prospects are not being reached, and tens’ to hundreds’ of thousands of opt-in subscribers are starving for some attention. We utilize many resources to glean this opt-in list, now that we have it, what do we do?

Honor that space

The first thing I always tell WHAMmobile clients when building mobile marketing strategy is this, “Remember, you and I have a mobile phone in our pocket, purse, or backpack and the last thing we want it to become is a spam device”. So, we have a responsiblity to those we are reaching to honor this very coveted, private space. There are many statistics, and I have made some interesting observations myself, about the demographics of mobile users and the frequency in which mobile marketing should occur. We will dive into the demographic conversation on another day. The bottom line is this, we have a responsibility when reaching our users, prospects, opt-ins. If we do not honor that space they will simply ignore us, or for those of us that “do texting”, they will simply reply STOP and we have to start from scratch to reach them again.

It isn’t all about the numbers anymore

I think it very important to consider the traditional, quantitative CPM model of advertising and marketing is changing because consumers are more and more given the opportunity to choose how they will participate with our message. Mobile marketing is introducing a qualitative one to one interaction between our brand, product, or services and our prospect. I often use this analogy when discussing mobile and ask this question; “what is more valuable to us as marketers, an online, print, or outdoor ad that 1000 people might be able to tell you what the predominant color of the ad and nothing else, or 1 person interacting with your brand on their mobile device?”

What’s the game plan

As I mentioned earlier, so very often we find businesses sticking their toe in the water and not committing when it comes to mobile marketing. Any good coach is not only going to show up to the game, but have a solid game plan, the right players to execute, and ulitmately be a winner.  Don’t be scared, mobile isn’t that new anymore even though it may be new to your business. WHAMmobile and many other reputable mobile marketing companies have done hundreds of thousands of mobile marketing campaigns and we are here to help you navigate a new marketing and advertising channel. We know what works and what does not. The most important thing is to plan and invest in the strategy. All mobile companies can set-up a mobile campaign. Be sure and work with the mobile marketing companies that want to integrate mobile into your business and can offer sound strategy on how do to so. Who do we want to reach today, tomorrow, and next year? Once we reach them how do we continue to engage them creatively while we “honor that space” in turn increasing their engagement with our brands, products, and services?

The plug

WHAMmobile is a Houston, TX based mobile marketing and technology firm, yes their is more in Houston than energy. We have been fortunate to work with 1000’s of clients over the years. Whether you a Mom and Pop or a fortune 500 media giant we have worked with them all and have a strategy for you.

Matthew Whitney
President / CEO
WHAMmobile

One FREE hour of COZMIC bowling for up to 5 people at WAVELAND BOWL tonight from 7:00PM until midnight with this text message.  FWD to friends.

This simple autoreponder generated a 200% traffic increase turning his slowest night of the week into his busiest night at Waveland Bowl.  He uses a in store promotion between each bowling lane with the call to action “GET FREE BOWLING”

Text: Bowling
To: 444888

In 1 month his mobile club exceeded 200+ people and in his first broadcast he had 10 groups and up to 75 people redeem their SMS text coupon.

Small Businesses like Waveland are making a big impact using SMS technologies and mobile marketing to stay competitive with large corporations.

Visit: WHAMmobile for your SMS Marketing Solution

English Version:

Text: Orange
To: 444888

Spanish Version:

Text: Naranja
To: 444888

The great benefit of mobile marketing takes place when a user becomes a subscriber to your service.  At that point you can advertise and market to your opt-in subscriber again and again sending messages informing them about products, services, promos, upcoming events, and more.  The Dynamo utilized a Text to Win promotion in their outdoor advertising to kick off the season and opt-in fans to a subscription list.  Well into the season, the Dynamo has nearly 4000 subscribers.  The Dynamo has been very successful increasing website traffic and event participation by over 200% when sending broadcast messages to their opt-in subscribers.  During the season they have tested SMS campaigns at games as well as TV and radio with exceptional results.  WHAMmobile is currently consulting with the Dynamo to develop a mobile strategy incorporated into the entire marketing strategy for the 2010 season.  A large part of that strategy is adding mobile as part of the Dynamo’s sponsorship inventory to drive new revenues while exponentially increasing immediate, personal, engagements with their subscribers.  In addition to the 4000 subscribers and growing from this season, WHAMmobile predicts the Dynamo will have 30,000 engaged subscribers at the end of the 2010 season.

The Dynamo utilized Mobile Web Pages, Broadcasts, Real Time Notifications, Text to Wins, and Text to Web to increase the interaction with their fans.  The Mobile Web Pages consisted of team schedule, event lists, and links to purchase tickets from your phone.  The information is available in both English and Spanish.  Score with a mobile strategy developed by WHAMmobile.  Call us today.

Objective:

Increase in-store revenue, provide real-time customer feedback, and increase property profile for retailers at Jones Lang LaSalles’ 100+ managed mall properties during holiday shopping in 2008. An SMS campaign and consumer-facing website aimed to drive consumers to specific retailers as well as gather opted-in lists for specific malls.

Deliverable:

WHAMmobile developed a mobile sweepstakes program with numerous special features including mobile alerts, online shopping profiles, trackable coupons, and more so consumers could request deals and specials from their favorite retailers. In-mall call to action gave consumers access to the sweepstakes and offered them savings and deals to participating retailers within a retail mall property. Consumers were then given a login code via text message so they could go online and set preferences to receive ongoing communication with retailers. Participating retailers included Macy’s, Victoria’s Secret, LensCrafters, The Buckle, Hallmark, Bath & Body Works, American Eagle Outfitters, Sears, The Gap, and over 50 others. ]]> http://www.whammobile.com/sms-solution-jones-lang-lasalle-case-study/feed/ 0 http://www.whammobile.com/outdoor-marketing-clear-channel-outdoor-mobile-advertising/ http://www.whammobile.com/outdoor-marketing-clear-channel-outdoor-mobile-advertising/#comments Tue, 25 Aug 2009 18:39:39 +0000 WHAMmobile http://www.whammobile.com/?p=319

Objective:

Create a suite of mobile marketing solutions that can be bundled with Clear Channel Outdoor’s existing outdoor advertising inventory to help evolve outdoor from a strict CPM offering to a more qualitative product with direct consumer engagement and measurable ROI. Then facilitate and support CCO’s process of introducing mobile to new and existing clients.

Deliverable:

WHAMmobile worked closely with National Executives and Sales Managers to develop a custom mobile outdoor solution so Clear Channel Outdoor can increase ROI for new and existing clients while maintaining its edge as an industry leader in outdoor advertising. WHAMmobile developed target specific sales materials and mobile tools, provides ongoing support and training for Account Executives, and consults alongside Clear Channel Outdoor for clients interested in utilizing mobile in their marketing mix. WHAMmobile has powered mobile outdoor campaigns for Clear Channel Outdoor clients such as Cirque De Soleil, Firestone, The Dish Network, Texas Christian University, Merlin Law Group, Houston Dynamo, Star Casino and many more. ]]> http://www.whammobile.com/outdoor-marketing-clear-channel-outdoor-mobile-advertising/feed/ 0