Mobile Marketing | SMS
Mobile Marketing | SMS Marketing is the most affordable and the best form of pocket marketing in the marketing and advertising arena today. Â Finding a Mobile Marketing Company to provides quality SMS Marketing campaign management, with a vanity SMS short code can be hard. Â Because the mobile space is new and companies are just now starting to utilizes this technology many Mobile Marketing Companies have been taking advantage of their clients, more importantly their clients wallets. Â Here are a few questions you should ask before choosing a mobile marketing company to represent your business.
What type of short code do you have? Vanity or Non-Vanity?
Non Vanity: Many companies have short codes that have random numbers that are hard to remember “Ex: 297351″ and have very bad usage rates because they are difficult to input.  These are non-vanity short codes.  If a mobile marketing company offers you a non-vanity code for more than $500.00 you should walk away.  There are many businesses that can’t afford a $500.00 mobile marketing campaign, and if they can they won’t see the maximum benefit if they are utilizing a non-vanity short code.
Vanity: If they have a vanity short code like 444888 or 47777, these are easy to remember and most likely the best fit for your business. Â Don’t let a mobile marketing company con you into believing a non-vanity short code is the right solution for you business.
The Cost of Mobile Marketing Campaigns?
This is a complex question because there are many variables involved in building a successful Mobile Marketing | SMS Short Code solution.  If your company is wanting a custom solution, these campaigns can cost up to $25,000.00 to as low as $750.00.  But if your a local business looking to run a couple text coupons or simple sms mobile marketing campaigns the cost should not exceed $300.00/month and can start as low as $69.99/month. Many companies will tell you it is a minimum of $1,500 dollars to get you mobile marketing or sms solution started, THIS IS FALSE!
Software vs Management: If you have a tech department or can manage your own email/google accounts you may want a company with a mobile marketing application or platform. Â Platforms will give you 100% control of reports, messages, and broadcast within your mobile marketing | sms campaign.
Management: This option is great for companies who are small or don’t have a large marketing department to manage and give the constant care need to your mobile marketing campaign. The best mobile marketing companies will provide personal management to each one of your SMS campaigns. Â This will relive a lot of the pressure of making sure your marketing is running smoothly.
If you have questions about mobile sms marketing or short code services contact WHAMmobile and our support staff will have the answers.



