A Mobile Website Is Now Just As Important As Your Dotcom.
Ever tried watching television through a straw? Well that’s about what looking at a full-screen website on a mobile device feels like. All that flash and fancy imagery you invested in suddenly isn’t you doing any favors on a tiny screen without the plug-ins… Enter the art and science of developing dedicated mobile websites and/or optimizing existing websites for mobile display.
WHAMmobile has expertise in website development, and mobile web is no exception. Despite its diminutive nature, mobile web is anything but simplistic. With the variety of handsets, mobile browsers, screen sizes and resolutions, having a site that displays equally well on all web-enabled phones is a tall order. WHAMmobile offers our clients intimate knowledge of all mobile formats and unparalleled expertise and experience. We have built over 100 mobile sites for satisfied clients ranging from municipalities to startups to Fortune 500 companies.
The latest research shows almost 30% of internet users have accessed websites on their cellular device and it is the fastest growing segment of website usage by a wide margin. The ability to insert a website link into text message campaigns (SMS) has further increased the usage of mobile web, and is a common device for integrated sms campaigns.
For existing website assets, the best option is often to use a process called css divergence to rework a site to be able to render in different states depending on the device with which it is being accessed. This avoids the need to build a new site from scratch. In simple terms, this means if you view your website on a desktop computer it will display in fullscreen mode with all graphics and plug-ins while if you view it on a smartphone an optimized version with limited graphics and movement appears. Multiple versions may exist to accommodate different devices. In particular the iPhone often requires its own formatting. However, with css divergence the underlying websites and URLs (address) is the same in all cases.
Further issues with mobile web sites include different standards for search engines, reduced bandwidth considerations, pared down navigation and site architecture, dedicated ad networks for mobile content, and much more. If expertise and experience are your qualifying factors, WHAMmobile is the logical choice for your mobile web project.
Can your consumers find your business?
When prospective clients or consumers are on the go can they find your location, and company information? Our mobile websites will map your company in GPS applications and Google maps, so your prospects can find the quickest route to your business. WHAMmobile can add additional information about your business including phone number, address, detailed descriptions, and current offers.
Your business may also be interested in building a cell phone or iPhone application. These are different from mobile websites in that they install on individual phones rather than being accessed by websites. Learn about cell phone application development.