Clear Channel Outdoor – Case Study
Objective:
Create a suite of mobile marketing solutions that can be bundled with Clear Channel Outdoor’s existing outdoor advertising inventory to help evolve outdoor from a strict CPM offering to a more qualitative product with direct consumer engagement and measurable ROI. Then facilitate and support CCO’s process of introducing mobile to new and existing clients.
Deliverable:
WHAMmobile worked closely with National Executives and Sales Managers to develop a custom mobile outdoor solution so Clear Channel Outdoor can increase ROI for new and existing clients while maintaining its edge as an industry leader in outdoor advertising. WHAMmobile developed target specific sales materials and mobile tools, provides ongoing support and training for Account Executives, and consults alongside Clear Channel Outdoor for clients interested in utilizing mobile in their marketing mix. WHAMmobile has powered mobile outdoor campaigns for Clear Channel Outdoor clients such as Cirque De Soleil, Firestone, The Dish Network, Texas Christian University, Merlin Law Group, Houston Dynamo, Star Casino and many more.
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