Jones Lang LaSalle – Case Study
Objective:
Increase in-store revenue, provide real-time customer feedback, and increase property profile for retailers at Jones Lang LaSalles’ 100+ managed mall properties during holiday shopping in 2008. An SMS campaign and consumer-facing website aimed to drive consumers to specific retailers as well as gather opted-in lists for specific malls.
Deliverable:
WHAMmobile developed a mobile sweepstakes program with numerous special features including mobile alerts, online shopping profiles, trackable coupons, and more so consumers could request deals and specials from their favorite retailers. In-mall call to action gave consumers access to the sweepstakes and offered them savings and deals to participating retailers within a retail mall property. Consumers were then given a login code via text message so they could go online and set preferences to receive ongoing communication with retailers. Participating retailers included Macy’s, Victoria’s Secret, LensCrafters, The Buckle, Hallmark, Bath & Body Works, American Eagle Outfitters, Sears, The Gap, and over 50 others.
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